Affordable marketing for small businesses.

Affordable marketing that delivers results, so you can focus on running your business, not promoting it.

At Ozark Brand Works, we help small businesses across Northwest Arkansas and surrounding areas attract more customers and grow through affordable marketing solutions. From social media management and graphic design to branding, digital advertising, and custom CRM solutions, we deliver creative support that saves you time and lets you focus on running your business.

OBW CRM

THE CRM YOUR TEAM WILL ACTUALLY USE.

A simple lead management and automated follow-up system built for local service businesses that are tired of complicated software.

✓Track leads.✓Follow up on estimates.✓Keep your team accountable.✓Automatically stay in touch.
The Workshop CRM dashboard

HOW IT WORKS

1
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NEW LEAD

Capture leads from your website, Google, calls, referrals, and more.

2
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FOLLOW-UP

Customers get an instant acknowledgement and follow-up reminders.

3
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ESTIMATE SENT

Track estimates, schedule follow-ups, and keep opportunities moving.

4
♙♙

WON THE JOB

Mark it won and the CRM automatically converts it to a client.

5
♙✓

CLIENT

Keep track of past work, next follow-up, and lifetime value.

AUTOMATION THAT WORKS FOR YOU

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AUTOMATIC EMAILS

New lead acknowledgements, estimate follow-ups, and won confirmations.

♢

EMPLOYEE REMINDERS

Your team gets email reminders when follow-ups are due or overdue.

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MANAGER VISIBILITY

Daily summaries highlight what needs attention right now.

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LEAD TO CLIENT

Win the job and the CRM automatically creates the client record.

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BUILT FOR LOCAL BUSINESS

Simple. Affordable. Powerful. Ready to go.

SEE THE WORKSHOP IN ACTION

Take a quick look at how The Workshop keeps leads, follow-ups, clients, templates, and team activity organized.

READY TO STOP LOSING LEADS?

See how OBW CRM can help you follow up better, close more jobs, and grow your business.

▣   SEE OBW CRM IN ACTION15 MINUTE DEMO · NO OBLIGATION

OUR SERVICES

SOCIAL MEDIA MANAGEMENT
Consistent, engaging content that keeps your business visible and connected with customers.GRAPHIC DESIGN
Professional designs for print, digital campaigns, promotions, signage, and everything in between.WEBSITE UPDATES
Website updates, fresh content, and improvements that keep your online presence working for your business.CUSTOM CRM BUILDING
Custom customer and workflow systems designed around the way your business actually works.DIGITAL ADVERTISING
Focused campaigns designed to reach the right people, generate interest, and help your business grow.BRANDING
Logos, visual identity, and creative direction that make your business recognizable and memorable.Not sure what your business needs? Let’s talk it through.

Ozark Brand Works design portfolio1 / 17
Marketing support for every stage

Services & Support

Marketing support built around where your business is now—and where you want it to go.

CORE NURTURE

Best for: Businesses that need consistent visibility and stronger customer relationships.
  • 3–5 social posts per week
  • 1–2 email campaigns per month*
  • 1–2 bounded design requests
  • Monthly strategy call
Growth focused

GROWTH ENGINE

Best for: Businesses ready to pursue measurable new demand.
  • Core communication support
  • One primary paid campaign at a time
  • Campaign creative and iteration
  • Conversion updates + monthly review
  • Monthly strategy call

FOUNDATION SPRINT

Best for: Businesses missing the essentials needed to market responsibly.
  • Positioning and messaging
  • Brand or website cleanup
  • Account, email, and tracking setup
  • Initial asset library + roadmap
  • Monthly strategy call

CUSTOM

Best for: Complex, multi-channel, or specialized requirements.
  • Scope built around your priorities
  • Defined deliverables and milestones
  • Written capacity and revision limits
  • Clear investment before work begins
  • Monthly strategy call

*Email campaigns require a usable customer database and platform. Media spend, printing, software, and third-party costs are separate unless included in writing. Final scope is confirmed before work begins.

Not sure which path fits? Let’s talk through your goals.

CalendarFree Consultation

Why I started ozark brand works

I’m Dax McKaughan
Founder of Ozark Brand WorksAfter more than 15 years in graphic design and marketing, I started Ozark Brand Works to give small businesses access to professional marketing without the cost of an in-house employee or large agency.From branding and graphic design to social media, digital advertising, and custom CRM solutions, I work directly with business owners to help them stand out, reach more customers, and build a brand they’re proud of.

READY TO GROW YOUR BUSINESS?

Affordable marketing for small businesses.
Affordable marketing for small businesses.
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